Hello!

I am a data-focused marketing researcher with expertise in marketing mix modeling, causal inference, attribution models, customer analytics, multichannel management and corporate branding. Right now I spend most of my time with Indeed, where I work on advertising measurement and other marketing science projects. I also work with startups through Builders VC, and have other independent projects. 

I previously served on the business faculty at UNC-Chapel Hill and IE Business School in Madrid. I  also consult broadly on marketing effectiveness. In addition, I have worked at the National Bureau of Economic Research and at Donaldson, Lufkin and Jenrette. 

My academic research has been published in the Harvard Business Review, Journal of Marketing Research, Marketing Science, International Journal of Research in Marketing, Journal of International Business Studies and Journal of Experimental Psychology: Applied.

I received a PhD in marketing from Columbia Business School, MA in statistics from Columbia’s Graduate School of Arts and Sciences, and an SB in mathematics from the Massachusetts Institute of Technology.